| It's learnin' time. As I told you yesterday, we're gonna be getting serious over the next few days talking about all the press release secrets that the pros don't want you to know. Because the pros know that press releases are pretty darned simple… but also DEADLY EFFECTIVE. They obviously don't want people spilling their secret weapon, however that's exactly what I'm about to do. I know guys who have gotten press releases ranking for VERY valuable keywords and earned literally thousands of dollars in affiliate commissions off a single release... Does that grab your interest? Well, let's get started. There are a ton of advantages to using press releases instead of blog articles or other platforms to rank in Google. Here are the TOP 5 reasons why I love them, and you should too... =========================== LESSON 1: WHHYYYYYYYY?!?!?! =========================== 1) The information appears to be trustworthy. Your story is placed on a professional news website. It's not on some scammy-looking affiliate blog, or even a youtube video that any clown could post. Because it's on a legitimate news site, readers will take it more seriously. This can radically increase sales conversions! In fact, it's very similar to an "advertorial." Advertorials are advertisements placed in newspapers that are designed to blend in and look like it's part of the publication. They use the same style as the regular articles within the publication, so it's not immediately obvious that they are an advertisement. That makes them one of the most effective ad types, because if the reader believes you're a credible source, you've already won half the battle. 2) News is a powerful attention-grabber. News angles happen to be one of the most useful weapons in copywriting, no matter what you're talking about. Most copywriters advise adding a news element to just about any headline, if you can. People are addicted to whatever the newest "shiny object" is... so use that to your advantage! 3) They're actually not all that expensive (I'll explain.) Some people never use press releases, because they seem expensive when compared to other types of content. They'd rather just post something to their website's blog or another free platform. (I'd prefer to rank both, actually.) However! That's not the whole story. You see, your link building expenses go wayyy down with press releases. In fact, many releases will rank on their own without ever building links to them at all… but I do still recommend building links to them, and here's why: It doesn't take all that many backlinks to keep a press release ranking for a long time. But if you don't build links to them, they unfortunately often drop out of the rankings after 1-2 weeks or so. ...That's why the backlinks are a good investment. It easily takes 5-10x more spending on backlinks (often more than that) to rank a blog post from your own website than it does to rank a press release. Don't forget it! 4) They often rank within minutes, not weeks. This is a big deal… If you have clients, you can show them almost instantaneous results! If you're an affiliate, you can time a press release to perfectly coincide with the launch of a new product. And generally, you always want to bring traffic to your site sooner rather than later so you can make faster business decisions. 5) Sometimes you win multiple rankings from one press release distribution. Google will often rank (for instance) the Yahoo! Finance version of your press release, AND a local news station version. That gets you two spots on the first page for your keyword, which is double the value! It also annoys the heck out of your competitors… Hopefully I've made my point. Press Releases are a highly valuable tool. The pros love 'em. That's enough for today's installment. These lessons will be quick and to the point. Talk soon, Bobby MacDonald Co-Founder, Link Emperor P.S. Tomorrow we get tactical. I'll need you to wear your tactical gear when you show up. Helmet, goggles… you know the deal. Getting down and dirty. How to make sure your press release actually gets read by your intended audience… you know, so you can make money. I like money… | 
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